Rodney Has over 20 years’ experience working in all facets of the horticultural industry, growing up working alongside his father and brother at the wholesale produce markets in Sydney, Rodney got a keen understanding of produce and dealing with growers.
He has owned and operated with is family produce farms, wholesale and retail fruit and vegetable outlets in a career spanning over 20 years
More recently Rodney held the position of Head of operations for one of the largest Strawberry growing enterprises in Australia with an annual turnover of 70M AUD, leading the operation of some 18 growers suppling strawberries to all the major Australian retail chains.
It was during this time that Rodney saw first hand the need for more stringent compliance across all facets in the industry. Tasked with ensuring that compliance was adhered across all major grower suppliers, Rodney developed an in-depth knowledge of all facets of compliance, in particular labor management. He implemented systems, policies and procedures to ensure that all compliance was being strictly adhered to.
With a solution orientated approach and experience working on farm, Rodney takes great pride in assisting all farmers provide clarity out of complexity with regards to all horticultural compliance
Whilst most consultants have never got their hands and boots dirty, Rodney’s in-depth knowledge of running the largest Strawberry operation in Australia enables him to understand the challenges that farmers face ensuring total compliance.
At the end of the day, Farmers have a crop to worry about and a supply chain to protect, its hard to manage both. Rodney aims to work in unison with growers so the farmer can do what he does best and that’s farm.